Understanding Behaviour Change

A day school with Jonathan Upton, at the Environment Centre, Swansea.

Thursday 26th January 2012, 10am - 4pm

If you work or volunteer in the third sector, local government or the NHS you will already know that 'changing behaviour' is a key objective of most environmental, social or political campaigns. This training event will be of particular interest to YOU.

Our day school will look at what organisations are already doing - whether to persuade individuals to adopt more environmentally friendly behaviours, or healthier life styles or indeed any other positive social outcome. Crucially we will discuss how simply giving people the 'right' information and hoping that this will trigger the 'right' change in behaviour so often fails to deliver the results that are wanted.

The training will include:

• An explanation of a core methodology of 'behaviour change'.
• Developing an understanding of why people behave as they do.
• Understanding the difference between changing attitudes and changing behaviour.
• What are 'values', where do they come from and why do they drive 'behaviour'.
• How can we mobilise social networks to encourage behaviour change?

More Info and how to book:

Places are only £5 each and includes tea and coffee. Please note that lunch is not provided. For more information or to book, please telephone 01792 480200 or email: bookings@environmentcentre.org.uk

Space is limited and bookings must be made and paid for in advance.

For more details visit: www.environmentcentre.org.uk